With Facebook's new 'Call to Action' buttons, you can now add a 'Book Now' button to your Facebook business page - another great way to increase your reservations! All bookings are commission free and no cover charges.
Linking the button to your mobile optimised ResDiary microsite gives your customers an easy, quick way to make the reservation, and a smooth booking experience - without leaving your newsfeed.
Benefits of adding the free ‘Book Now’ button
The ‘Book Now’ button provides an easy way for your customers to reserve a table at your restaurant and bring the most important objective of your Facebook page to the most obvious place.
This new (and free) feature enables your customers take action instantly and reserve their table straight from your Facebook page.
We’ve added 5 easy steps below to add a link from your Facebook page to your ResDiary microsite so you can start taking even more commission free bookings immediately!
How to add a ‘Book Now’ button to your Facebook page
Copy your restaurant’s ResDiary.com mobile optimised microsite URL. In your ResDiary, go to Promote > Microsite and copy the URL address from the top of the new browser window. See 18 second video how to below:
Log in to your Facebook business page as an administrator and click ‘Create Call to Action’ – this should be located on your page banner beside the ‘like’ button.
Choose ‘Book Now’ as your call to action and paste the destination URL to your microsite that you’ve already copied from step one.
Choose ‘Website’ for IOS destination – this will take customers straight to your microsite in one click. If you have a specific restaurant itunes app, you can enter this here instead.
Select ‘Website’ for the Android destination then click Create. If you have a specific restaurant Android app, you can enter this here instead.
How do I measure results?
Once you’ve created your Book Now button, you can track the number of people who have clicked on it.
There are two ways to see how many people have clicked your Book Now button:
Hover over your Book Now button and then hover over See Insights to see how many clicks it’s received in the past seven days.
Go to ‘this week’ on the right side of your Page and then look under CTA clicks to see how many people have clicked your call to action that week.
We’d love to hear about your results using the Book Now button – you can contact us here to let us know!