The GDPR will be introduced on 25th May 2018, so what better time to start preparing for it than now?

Check out our GDPR FAQs page where we outline what the GDPR is, answer a few questions about the new regulation and generally have a good ol’ natter. Read on for a snippet from our e-book.

 

The future is bright…

What are the benefits?

 

Creating trust: With increasing amounts of data currently being stored across the internet, consumers are becoming more wary of giving out their information for fear of misuse. A key factor to the GDPR is being clear and transparent with your customers on the information you store and why – this can help build brand confidence.

 

Improving the quality of your database: Just as the quality of food is important in any good restaurantso too is the quality of your data. As the GDPR will result in you routinely sanitising your database, venues could benefit from higher open rates, clicks, and conversions resulting from their communications.

 

Staying relevant: Customers now have the increased ability to control the content they consume and it’s now much easier for them to stop interacting with you by unsubscribing from mailing lists or deleting their data. This means brands will need to create better content to retain customers and keep them engaged and interacting with them. It’s always good to look ahead and improve your existing processes so you can get ahead of your competitors.

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