As a ResDiary customer, you receive a free, mobile optimised web page on ResDiary.com to promote your business and drive more bookings to your restaurant! Did you know you have full control over what appears on it? From photos of your venue and dishes, contact and general information about your restaurant; to a bespoke description of what makes you unique. Here are our top tips to make your ResDiary microsite do all the hard work for you!
Show Us Your Best Side (Settings -> Image Browser)
We love to see photos of your culinary creations and so do your customers! By uploading a range of pictures of food, dining spaces and customers to your microsite, you are creating a strong visual message to your customers of what dining in your restaurant is like, increasing the likelihood of them making a booking on your microsite.
Populate your info section (Settings -> Restaurant Details -> Facilities)
Tell everyone where they can find out more about you on Facebook, Twitter or on your website. Use the facilities description tags to describe what facilities you can offer your diners e.g. free Wi-Fi, disabled access, gluten free, dogs welcome and many more! This will make your microsite appear easily in relevant searches on resdiary.com and search engines such as Google.
Our Tip: when tagging facilities, use things your customers ask about regularly as a guide. If your regular customers are asking about them, it’s a good indication that people are searching for online will be looking for them too.
Description (Settings -> Restaurant Details -> General Information)
Your description is your chance to really sell dining in your restaurant, you could call it the bread and butter of your microsite. Not only will it convey the experience of your restaurant to a potential new first time diner, it can also help your microsite appear higher on search engine results. The trick is to write a description about 2-3 paragraphs long, filled with ‘key phrases’ about your restaurant, its location and the type of food you offer (don’t get bogged down describing interiors or finishings).
A ‘Key Phrase’ is a small phrase which is similar to what a potential customer might type into a search engine (like Google), or the ResDiary search box when searching for a restaurant e.g. Halal Restaurants in London
Here is an example from a ResDiary customer spotlight blog on our customer Sahara Grill:
‘The Sahara Grill story began 11 years ago, when halal restaurants in London were few and far between….’
The search engine will look for all the restaurants that have a key phrase, or something very close to what the customer has typed in the search box, to give them the best possible match. So if you include phrases like this on your microsite, you are greatly increasing your chances of being found in a Google search. Try and incorporate a few into your description on your ResDiary microsite, so you will always be top of searches in your area.
Cuisine Tags (Settings -> Restaurant Details -> Search)
In the settings of your diary you can add appropriate tags which categorise the type of cuisine you serve in your restaurant e.g. Italian, Spanish, Fine dining etc. This will help maximise the exposure your microsite in two ways. Firstly, by making it appear in relevant searches for visitors in your area using resdiary.com and secondly by helping your listing appear in relevant searches on Google or other top search engines.
(add in screen shot of cuisine type in search box once live)
Publish Your Menus Online (Settings ->Restaurant Details->Menus)
The richer your content on ResDiary.com the more likely potential diners are to make a booking. Uploading menus to your Resdiary.com page provides all the information a diner needs before deciding to book at your restaurant. On your microsite you can now upload your menus and tag them under categories so they can be searched easily by diner’s e.g. A La Carte, Pre Theatre, Set Event Menus or Large party. If your menus are in multiple languages, these can be tagged with the language they are created in, meaning diners are automatically presented with the right version, adding to an already intuitive user experience.
According to searchenglineland.com 88% of diners trust online reviews as much as personal recommendations, the more positive reviews you have on your site, the more likely a diner is to take that final step and make a booking. You can populate your microsite with reviews via ResDiary’s free verified feedback tool, which requests feedback from any diner that has booked and then dined in your restaurant. This feature is automatically enabled in your diary, and emails your customer after dining in your restaurant, and sends them a unique link which they can click on and leave their feedback. Not only are your reviews from genuine customers only, but you have the opportunity to remove any defamatory or malicious reviews. We’ll do this without question.