What is SEO and how does it work, we hear you ask. Search Engine Optimisation is focused on making your site appear as high as possible on search engines like Google or Bing. You may want to optimise for your business name or for specific keywords you want to be linked to. By using good SEO practice on your venue’s website and blog, they can appear higher in searches which can potentially increase the number of online bookings you receive.
Here’s a few quick tips to get your SEO on point.
- HTTPS: Google is prioritising secure sites in it’s listings above non-secure sites on their search listings, so get secure.
- Optimise your site: Update the title tag, URL, and description tags with keywords.
- Keywords: These are phrases in the content of your website that help tell Google what each page is about
- Location: Make sure your page is appearing to potential customers in your local area.
- Use listings and reviews: Submit information to Yell, Zomato, and more.
- Set up a Google my Business page: a free service that Google uses to draw information about your business.
- Google image search: Updating your Google My Business page means you have more control over the images that appear in Google Searches
- A poorly designed website: This will make it difficult for search engines to understand the structure of your site and where pages should be ranked.
- Ignoring the small stuff: It may not seem like tags are hugely important compared to the actual content of your site, but in reality this is the only thing customers will see on a search page.
- Not focusing on the right keyword or keywords: See above. Do your research.
- Duplicating content from other sites: Google doesn’t like copied-over content and will try their best to identify the original source and penalise the imposters by hiding them from the search results..
- Not having unique title and description tags: Google also sees identical tags as “duplicate content” and finds it difficult to prioritise which pages to show to people searching on Google.
- Broken links: Returning a 404 error (page not found) is a killer for user experience and search engines don’t like bad customer experiences. Our favourite, Moz.com Pro includes automatic weekly scans which provide any broken links.