Nudge

Bolt on the Nudge module to your ResDiary account for sophisticated email marketing and insights into your customer behaviour.

Nudge—Integrated, Data-Driven Marketing

Understand your customers’ behaviour and leverage the power of your Restaurant Diary data to engage more effectively with your subscribers.

Available as a bolt-on module for Restaurant Diary clients, Nudge provides advanced insight into your customers’ behaviour and allows you to easily create and send personalised, responsive email campaigns with a high degree of granularity.

ResDiary

Your Restaurant Diary Data, Every Day.

Nudge integrates seamlessly with your Restaurant Diary account (single or multiple venues). Aninitial transfer of data populates your Nudge deployment with all your customer records and reservation history. Once complete, your Nudge platform is updated overnight, every night, withfresh data from your diary.

ResDiary

Build Elegant, On-Brand, Responsive Email Campaigns

Nudge applies your branding (logos, fonts and colour palettes) to a set of fully responsive email templates, so you can focus on crafting your campaigns, safe in the knowledge that your customers will get the best brand experience regardless of their device.

Building your campaigns is simple with Nudge’s drag-and-drop email builder, WYSIWYG editor and image library. Put together a custom layout by selecting from a wide range content blocks or select one of Nudge’s fixed, ready-built templates. Or—if you’d like to break the mould—you can upload your own HTML files.

 

 

ResDiary

Effectively Target Your Customers

Because Nudge integrates with your Restaurant Diary account you can easily target customers based on their behaviour, demographics or your own segmentation. Reaching customers based on age range, postcode, reservation and promotional history, behavioural tags, non-behavioural attributes that you’ve defined, and feedback ratings comes standard, along with the ability to apply a date range to several of the criteria. What’s more, Nudge displays a recipient count when you apply each criterion, so you can see at a glance how many people you’re targeting with a campaign.

ResDiary

Measure Your Success

A range of detailed analytics are available for your campaigns. On top of industry-standard open and click-through rates and performance charts, Nudge provides in-depth details on who clicked on a link, which can also be viewed as a click map of uniques and totals, offering a quick-and-easy-to-grasp visual representation of which content generated the most interest.

ResDiary

There’s More Coming

We have an exciting roadmap and will be releasing some awesome features and upgrades over the coming months, each one focused on empowering Restaurant Diary clients to generate more sales and engage more successfully with customers.

Drop us a line if you’d like to know more about Nudge or sign up to our newsletter if you’d like to keep up with our updates.

ResDiary

Pricing

Demonstration of Nudge

For a demonstration of the Nudge platform, please call us on +44 (0) 20 7582 7711.