Nudge plugs into your ResDiary account. With the automatic daily import of all your latest customer and reservation data, you can be sure you’re reaching the right people with your campaigns.
With a range of features, Nudge provides ResDiary clients with a powerful email marketing suite to target, personalise and deliver engaging, responsive emails and to track the impact of campaigns.
Now available as a bolt-on module for ResDiary clients, Nudge provides advanced insight into your customers’ behaviour and allows you to easily create and send personalised, responsive email campaigns with a high degree of granularity.
Your Restaurant Diary Data, Every Day.
Nudge integrates seamlessly with your ResDiary account (single or multiple venues). An initial transfer of data populates your Nudge deployment with all your customer records and reservation history. Once complete, your Nudge platform is updated overnight, every night, with fresh data from your diary.
Build Elegant, On-Brand, Responsive Email Campaigns
Nudge applies your branding (logos, fonts and colour palettes) to a set of fully responsive email templates, so you can focus on crafting your campaigns, safe in the knowledge that your customers will get the best brand experience regardless of their device.
Building your campaigns is simple with Nudge’s drag-and-drop email builder, WYSIWYG editor and image library. Put together a custom layout by selecting from a wide range content blocks or select one of Nudge’s fixed, ready-built templates. Or—if you’d like to break the mould—you can upload your own HTML files.
Effectively Target Your Customers
Because Nudge integrates with your ResDiary account you can easily target customers based on their behaviour, demographics or your own segmentation. Reaching customers based on age range, postcode, reservation and promotional history, behavioural tags, non-behavioural attributes that you’ve defined, and feedback ratings comes standard, along with the ability to apply a date range to several of the criteria. What’s more, Nudge displays a recipient count when you apply each criterion, so you can see at a glance how many people you’re targeting with a campaign.
Measure Your Success
A range of detailed analytics are available for your campaigns. On top of industry-standard open and click-through rates and performance charts, Nudge provides in-depth details on who clicked on a link, which can also be viewed as a click map of uniques and totals, offering a quick-and-easy-to-grasp visual representation of which content generated the most interest.
There’s More Coming
We have an exciting roadmap and will be releasing some awesome features and upgrades over the coming months, each one focused on empowering ResDiary clients to generate more sales and engage more successfully with customers.
Drop us a line if you’d like to know more about Nudge or sign up to our newsletter if you’d like to keep up with our updates.
Demonstration of Nudge
For a demonstration of the Nudge platform, please call us on +44 (0) 20 7582 7711.