Yesterday OpenTable began to send our customers in Dublin ominous blood red packages, containing a knife and a chopping board… While one’s initial reaction may be to think that you are to be the victim of an imminent stabbing on receipt of such a package, fear not as this was in fact OpenTable's way of introducing themselves to the Irish market. Jokes aside, why should you be on your guard as a restaurateur, not only in Dublin’s fair city but across the globe, in your dealings with OpenTable?
In their opening line OpenTable lay their cards on the table
'We provide over 32,000 global restaurants, like you, with easy-to-use marketing and table management solutions. Last month we helped more than 17million global diners find their perfect table.’
But what’s missing here? Every one of those 32,000 restaurants has had to pay a huge commission for many of those 17 million diners who have made their way into their restaurant, on top of their monthly fees for using Open Table.That's a pretty hefty set of bills to receive every month alongside your pre existing running costs.
With ResDiary there is no commission per cover or hefty set up charges; just a fair, transparent monthly pricing model. Starting from as little as 49 euro per month click to see more
Build a Great Foundation…
Here is what OpenTable are offering:
‘Get discovered with a custom profile page on OpenTable, i.e. - including menus, photos, reviews and maps’
You will get discovered, but most likely as OpenTable will be actively running paid search advertising on search engines like Google against your restaurant’s very own brand name. This means that anyone searching for your restaurant on Google by the restaurant’s own name will see the listing of your restaurant on OpenTable.ie before they find your own restaurant’s website, as OpenTable have paid for this prime spot ahead of you on Google. This action will steal web traffic from your own website and mean that customers will make a booking via OpenTable.ie; you will get the bookings, but also the commission charges to go with them.
By contrast ResDiary will generate a FREE, mobile-optimised, restaurant listing on ResDiary.com. From this listing you will benefit from greater online exposure and bookings at NO EXTRA COST..This will contain photos, maps, menus, search engine optimized text, cuisine tags and verified customer reviews. We will not conduct any paid search activity against your restaurant’s brand name.
Cut Through the Noise…
‘Promote your restaurant through online marketing’
These days marketing is a tough old game - with so many channels, emails, adverts popping up, it's easy to get lost in the hubbub. OpenTable offers a range of tools to boost the profile of your listing on Opentable; from paid search advertising, to deals you can create and pay to send via the OpenTable consumer database.
ResDiary puts the power back in your hands. We offer simple, effective SMS marketing campaigns and booking notifications, to our free inbuilt email marketing tools. Both allow you to promote your own special offers direct to your own customer database, and any customer data collected from bookings belongs to the restaurateur, helping you grow your marketing presence. We also offer a range of SEO, paid search advertising and web services to help support your own website.
Sharpen Your Operations
‘World Leading table management and guest insight tools’
ResDiary offers more than just table management and customer insight. From the ability to add customer comments and award VIP status, our system enables you to create a unique guest experience every time a customer makes a booking. Our market leading Yield Management tools will ensure your restaurant availability is maximized to allow you to generate the optimum revenue from every sitting. ResDiary even allows you to vary the price for the same menu for different times on different days and can take full secure payment in advance - or just PCI secure credit card details to guarantee online bookings (tokenization is free).
Promotion prices can be changed in an instant by the operator from the ResDiary back office.
Can you Really ‘Enjoy’ Three Months Free?
As a top restaurateur in Dublin you will receive 3 months free subscription to OpenTable, but there is a hidden cost. In those three months OpenTable will be benefiting from all your customer’s data,and growing their own database at your expense.
They will also be doing this!
So to avoid costly commission bills, build your own customer database to market your restaurant to and benefit from market leading yield management tools - give us a call today, before OpenTable chops up your profits.
If you are an existing OpenTable customer, we recommend calling their team and asking for 3 month credit. Or better still call us and we shall give you a great offer to swap out OpenTable.
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