By Claire Murray 15.6.16
ResDiary is delighted to announce that they have acquired NudgeCRM, bringing together ResDiary’s best in class reservation and table management system with Nudge’s industry leading CRM, marketing and analytics platform.
Rather than merging completely, the two systems will work side-by-side with a deep integration being developed over the coming months. This will make ResDiary’s advanced table management and reservation capabilities available to Nudge, while providing ResDiary with access to Nudge’s sophisticated function enquiry, online payments, email marketing and analytics.
Chris Johns, founder of Nudge has joined the ResDiary board as a director and will manage his existing staff of developers, adding to the ResDiary talented development team. Working with ResDiary, Nudge will focus on optimising sales and marketing and further developing the Nudge brand.
“The acquisition of Nudge is a huge step forward for ResDiary as we look to strengthen our offering. Nudge have an impressive system with deeply sophisticated function enquiry and email marketing/analytics. The Nudge system is ideally suited to the hybrid bar/restaurant/club market. We are looking forward to working further with Chris and his talented team.
In a world where reservations are increasingly dominated by commission grabbing big players, the acquisition of Nudge will help grow our market share, while sticking to our core values of flat fees and user centric developments to help operators improve profitability and yield, whilst owning and controlling their own database.”
“This will help introduce Nudge to a huge international customer base as ResDiary is now active in 57 countries, while strengthening ResDiary’s marketing capabilities and positioning the joint offer as one of the global leaders in restaurant, bar and club reservations.”