ResDiary website style guide

The main points for website styling are below. If there is anything you’re not sure on, refer to the Oxford Style Guide.

General rules

You probably don’t need an exclamation mark!! They should only be used for really (really) important points, or if the topic of the sentence merits it. E.g: “OpenTable has closed business in the UK!” Check out this guide if you are unsure about usage.

Its – belonging to someone or something. It’s – shortened it is.

If writing a word beginning with H after an  “a”, use “an”, regardless of whether it is an hard H sound or not. E.g: “an https certificate.” “an honour.”

Use the Oxford comma – this means putting a comma before “and” in a list. E.g: “The three dishes were fish, meat, and chicken.”

At the end of a blog post, add other posts with  this heading: “You may be interested in these posts…”

How to write headings

Only capitalise something when you really need to. Don’t do it when you think something is important. Eg: “online demo” should always be lower case unless it comes at the start of a sentence.

Blogs – Blog titles should be in all lower-case with a capital at the beginning.

– If there is a name or a feature title in the heading, capitalise that.

Pages – Pages should be capitalised if they are the name of a feature. E.g: “ResDiary Now” “ResDiary Pre-Order” “The Diary”

– They should not be capitalised if they are not the name of a feature. E.g: “Apps for managers” “Channel partners”

The first letter of the title should always be capitalised.

Don’t put a full stop (or exclamation) at the end of headings.


Only capitalise words which are part of someone’s job title. E.g: “President Obama is the president of the United States.” “CEO of ResDiary, Mike Conyers/ResDiary CEO Mike Conyers.”


If the number is ten or less, write it out. E.g: “There were six people in the group.”

If the number is over ten, use numbers. E.g: “There were 16 in the other group.”

If you have a mixture of numbers below and above ten in a sentence, use numbers. E.g: “There were 6 groups of 16 people.”

For very large numbers, like 6 million use 6m.

Spell out words for first, second etc up to and including ten. E.g: first, second, third. 12th, 13th, 14th.

Time – should be written out in AM/PM 12 hour clock times. E.g: 9.30pm.

Percentages, measurements, currency – always use numbers and symbols. E.g: 10% £6.

Years should be written out in full E.g: 2016. If it is a financial year, use a forward slash E.g: 2016/2017.

Bullet points/numbers

Use a bullet point if you are making a list where each point has equal importance, or there are multiple with equal importance.

Use numbers if they are of ascending importance or you are describing steps. E.g:

  1. Go to
  2.  Log into your diary.
  3.  Go to promote-promotions.

Don’t punctuate lists of single items, but do punctuate the end of a full sentence.

All done? Proofread. Twice