Friday is looking worryingly quiet. You’ve got 30% less bookings than last year and you need to fill the place up. Stick on a 50% deal and promote it through Facebook and a deal website, right? Perhaps not.
The issue with deals like this is that there’s no loyalty to your venue here. These guests are visiting because they’re getting it cheap, not because they think your product is great. So they’re less likely to feel bad about not turning up.
Better to use your ResDiary mailing system to pull off a report of guests who visit you regularly. Segment this database however you like, frequent visitors, big spenders, people who have never no-showed, and send them an email with an incentive to book in, using our advanced promotions and channels features. Free glass of prosecco for every guest? 10% off voucher for their next visit?
We’d turn up.