Part Two - Social Media - Twitter
Social media marketing is huge, and while Facebook is the most prolific social media channel, it’s important not to overlook the others. With 328 million people on Twitter this platform is another great (and free) way to get your message across.
Over 500 million Tweets are sent each day on Twitter so if your business doesn’t have a Twitter account, you could be missing out on some important conversations. Twitter only gives users 140 characters to get their point across, meaning that messages are to the point, something which is perfect for restaurants with a time-sensitive message.
As with every online profile you have, your Twitter page should be eye-catching. Take a look at the tips below to get you looking your best:
- The profile picture – It will appear on your follower’s feeds every time you tweet. Like on Facebook, make it a high quality image of your logo, easily identifiable in a thumbnail format.
- Cover photo – Your cover photo can be anything you like, giving visitors an insight into your brand personality. You can never go wrong with a delicious food pic!
- Bio – Your Twitter bio needs to be short and sweet. Try to get as much info as you can in the 140 characters and don’t forget to add in your website and location.
Make use of hashtags
Twitter was the birthplace of the hashtag and even now, they’re one of the best ways to join the Twitter conversation. You can view trending topics/hashtags in your area: take a look and see what you can use.
- Try incorporating a popular or trending hashtag into your tweet, this will make it part of a conversation in which potentially thousands of “Tweeters” are taking part. It’s a simple, yet effective way to increase the visibility of your posts and content.
- How about creating a hashtag that is unique to your business or brand? This is a great strategy to build engagement from your followers. Creating your own hashtag and using it across a range of related content/ posts allows you to make everything easily accessible with just a simple click of that hashtag.
- If you have a unique hashtag – encourage your followers to tweet it back to you – this is a wonderful way to track engagement with your brand.
Use short links
Twitter is great for starting conversations and encouraging immediate action. Just like Facebook, adding links into your Twitter posts can get people booking on your website.
With only 140 characters though, you need to make sure your tweets are short and to-the point. Many people use ow.ly or goo.gl to shorten links and keep their posts clutter free. Another good tactic is to use specific call-to-actions in Tweets: click to book, reserve etc. to add immediacy.
Some final tips
- Retweet content from other sources that will be relevant to your audience and ask others to retweet your content.
- Are you trying something new in the restaurant or introducing a new meal? Why not start a poll?
- Interact with people and thank people that retweet or post about your restaurant to start a conversation.
- Why not do some research and find relevant people to follow. Chances are their audience may also be interested in the types of things that you post and increase your following in the process, result!
- Post regular tweets and tag others increasing your chances of reaching a wider audience
- Twitter competitions – User generated content is a great way to generate some buzz around your restaurant. Why not encourage people to share photos of their meal for the chance to win the next one free. You could also start a caption contest asking your audience to make suggestions for a new drink or dish on the menu for a chance to win dinner at your restaurant.