Social media is one of the best marketing tools restaurants have got. Why? For starters, they’re free! You can start connecting with your customers, and with people on the other side of the world. It might be a little overwhelming at first, especially with over 2 billion people using Facebook, 1 billion on Instagram, and 320 million on Twitter. Phew.

The basics

Facebook: has the potential to reach thousands of people within minutes and is a must-have tool for restaurateurs. Apart from being the go-to place for viewing hilarious cat videos, Facebook allows you an excellent opportunity to convey your restaurant’s brand in a social and informal way. For instance, you could give diners a taste of your venue’s atmosphere through rich video and picture content. Once you have them interested in your content, you can serve them the next online course by directing them to your website and driving additional bookings.

Twitter: has over 500 million Tweets sent each day so if your business doesn’t have a Twitter account, you could be missing out on some important conversations. Twitter only gives users 280 characters to get their point across, meaning that messages are to the point, something which is perfect for restaurants with a time-sensitive message.

Instagram: It’s a well known fact that people eat with their eyes, so feed their appetite with some great pictures of your restaurant. Instagram lends itself perfectly to the creation of low cost, high quality photographs of food and drinks, behind the scenes shots and attractive waiting staff! All it takes is a good eye and a little imagination to create a buffet of visual delights for your followers.

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