Not all hosting services are the same….
ResDiary has selected hosting provider, WP Engine. The section below outlines factors we were considering when we made this choice.
Cybercrime is becoming an increasing issue. To make sure websites don’t get hacked and customers’ card details aren’t stolen, hosting companies need to have high security standards in place.
Another aspect of security is the SSL certificate, a digital certificate that authenticates a website’s identity and encrypts information sent to the server. It’s standard for any website taking payments (or bookings) to do this over https protocol.
Multiple studies show that customers leave a site if it is too slow, and Google also takes speed into account when ranking sites on Search. A lot of factors go into website speed, and specialised providers usually deliver faster performances than general providers.
As a software company, we know the smallest downtime or disturbance of hosting services can incur the costs of lost business. Things go wrong, even if you have the best practices applied to your website, therefore good customer service is very important to reduce any losses and restore things in a speedy manner.
WordPress supported development
We build sites in WordPress. Having a hosting service that supports WordPress ensures that best practices are already in place to add features to each site. This is a huge time-saver, meaning we spend less time making changes to your site, reducing additional costs to you.
We have selected wpengine.com because, after trialling it, we saw that it can deliver all of the points above with robustness and high performance. The cost to us for this hosting is higher than the cost we pass to our customers. You can view their pricing here.
Your website is an additional storefront for your business, and because of this, we try to deliver high quality. We want to ensure that your customers have a good browsing experience, and you don’t lose bookings due to a slow or unresponsive website.
There are a lot of cheap hosting service providers that claim to provide all of these features. However, from our experience, and just by looking at the online reviews, you can quickly see that due to the scale-based structure, the services you get have several major disadvantages compared to quality hosting services.
These disadvantages include:
- Slow or non-existent customer service.
- Simple attacks are often enough to kill the service for long periods of time.
- During peak periods with more traffic, websites become really slow and sometimes unusable for visitors.
- Despite the hosting stating it is WordPress ready, the services are rarely optimised for the best performance.
If these cheap services were delivering what they were promising, we would use them as well. However, this is not the case due to the issues listed above.